Ciroc who is owner

And instead of rapping about Cristal, he put his money where is mouth was, he ended up investing in, and eventually taking over French champagne brand called Armand de Brignac, AKA Ace of Spades.

You see this in his videos, the gold bottles, he raps about it all the time, and this has now become one of his most valuable assets in his entire portfolio.

Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late s, and at that point, Ciroc was just a middling vodka brand being shilled by no-name former NFL players. They decided to take a chance on Diddy, and they didn't really have anything to lose, because Ciroc wasn't doing very well.

It was about the fiftieth ranked vodka in the world and so Diddy came on and he applied his typical marketing panache and his shock and awe salesmanship, this was around the time that Barack Obama was running for president. He started calling himself Ciroc Obama, giving that free product placement, within only a few years, Ciroc was number two in the premium vodka category, to only Grey Goose doin' about two million cases a year.

There's a really fascinating connection between Diddy and Jay-Z in the spirits world. Between the two of them, I mean you think, you know same job description, hip hop mogul, two very different guys, two very different approaches. But born a month apart, in the same city, both named Shawn and they both use the same cheap grape as the base of two of their most important products, that's the Trebbiano grape, which is considered by wine officials to be, you know sort of a, a nothing grape, it's a filler, it's table wine.

Who is richer Diddy or Jay Z? Forbes has revealed the wealthiest hip-hop acts of Jay-Z has this year overtaken P. What type of alcohol is Ciroc? Its name is a mashup of two French words: cime peak and roche rock. Who is the richest rapper in the world? Top 10 Richest Rappers in the World 6 - Eminem. Ice Cube. Which Ciroc is the best? The red berry is my favorite. Peach is my favorite!

Definitely recommend it it tastes great with juice, personally my favorite ciroc flavor is the green apple, drink it straight over ice with jolly ranchers is a fun and good drink. How much is a bottle of Ciroc? How does Diddy make so much? Prior to Sauza , Timberlake had launched his own tequila brand in The tequila which was in partnership with Mexico-based Tequilera Newton distillery was awarded first place at a spirits competition in San Francisco by Channing was inspired to create his Born and Bred Vodka brand in while on a vodka taste test with a friend.

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